An Unstructured Transformation Layer

We put the T in Unstructured ETL.

What is a UTL?

An Unstructured Transformation Layer sits on on top of extracted unstructured textual data (the E in ETL), whacks it into form, then prepares it to be loaded into a data warehouse or other structured destinations (the L in ETL).

Why Do I Need a UTL?

The main problem with unstructured data is using it in practice. What if there was a way to simply treat your raw text like any other data source? No infra required?

That’s where a UTL comes into play.

Why Invent a New Term?

Great question. We thought long and hard about where Flexor fits in the data stack, and figured out that we’re really a different transformation paradigm. We set out to transform transformations, if you will, for raw text – and since there wasn’t a term for it, we coined one.


What is Flexor?

Flexor is an Unstructured Data Transformation layer, revolutionizing the way companies capitalize on their existing (but untapped) unstructured data sources. With a SQL-first approach, Flexor allows every single data practitioner in your organization to harness the power of LLMs—without extra infrastructure, and without leaving your existing data ecosystem.

What can Flexor do for me?

1. Extract unstructured data from various sources – for building novel product capabilities
2. Transform text into structured data – for BI & Analytics
3. Build embedding & classification pipelines – for RAG
4. Create text-based data pipelines – for automations & Reverse-ETL

How can I get started with Flexor?

Easily! Just book a demo with us to get started. We can usually get you up and running with the layer in 24 hours or less.

Does Flexor integrate with my stack?

Probably. Flexor supports most vector databases, data warehouses and other data infrastructure platforms (like dbt). Take a look at our integrations page to learn more.

Turn Text Into Data

Flexor is the only step of your unstructured data journey.